Well, if it gets those idiots in the Commission and the Parliament to finally realise that 261 is a crock of fecal matter - more power to him.
As long as he includes it in his advertised / web prices (which another EU regulation requires him to) I don't see any difference than him increasing all of his one-way fares by EUR1 to cover his apparent increased costs. This way he's got somebody else to blame ...
The Regulation is well overdue to be rethought and rewritten. Many of the problems that it was designed to 'fix' either didn't exist, or have gone away.