While this is true, for all concerned other than those living in the southwest - the airlines, BAA, the government etc. - a A380 landing at LHR is more attractive from a commercial point of view than a Q300 touching down from PLH. Sad, but true. There can never be so many businessmen on the Q300 who would refuse to travel to Plymouth on anything other than on a plane that the economic power an A380 will generate can be offset.