Another QF media success...........not
a lot of people were saying I just will stop flying Qantas
Excuse my French, but this is just another Qantas f--- up - that is what the QF probably stands for
And there is the crux of the matter!
It doesn't matter if the press are being sensationalist. It doesn't matter if the passengers have no idea of the technical issues and are talking absolute rubbish (funny as it is). It doesn't matter if the problems are mostly minor in nature & safety was never compromised. It doesn't matter if these sorts of things happen every day somewhere around the world.
What matters is that public perception is starting to change. And perception is everything because what a person perceives is their reality, regardless of whether it is true or not. It seems to be basic human nature to immediately believe the worst, no matter how good the history has been. If the public start to believe that Qantas is unsafe, then management have a serious issue. A very serious issue!
Senior management these days seem have no idea how quickly & easily an impecable reputation can be tarnished, or just how important that reputation actually is to the business. It appears that short term, bonus based thinking is what is being taught at business school these days & the cancer is spreading fast. Cost saving is the 'in' mantra. What they don't comprehend or conveniently ignore, is that the fall from the top can be amazingly fast & the damage done so severe, that it can take decades to regain that enviable position again.