SM is indeed blatantly marketing a company called Prism, one of whose directors is the consultant to the Caverscam/ConDoctor joint venture (which may have safety issues of its won soon as several of its pilots are now into much longer than normal tours as they are so short of pilots). Dave Allen is a consultant to the JV, a former director of Schreiner (which many will remember as the original partner of Aero, a company which SM also loves to put down, but which is now providing an S76 - a type SM hates - because all the EC155s Smell has can't cope with the work).
Oh, and another director is Graham Walker, now the Group Director of Safety for Caverscam. He set up the SMS for Schreiner. Of course the majority of his health and safety courses were paid for by Smell when he was working for Bristow, soon after which he lost his licence. Soon after that he got a big break when he was invited by old friend Dave Allen to tender for an SMS for Schreiner.