Inward Looking
Over on the other thread current contributors cannot seem to get beyond debating the rights and wrongs of ST privilges.
In the real world serious commentators are focussing on what is happening elsewhere. The latest edition of the Economist journal has on page 80 a piece on the ever expanding ambitions of the 3 Gulf carriers. In a week that saw EK order a further significant tranche of A380 aircraft the article spells out the considerable cost and productivity benefits that these airlines enjoy over their western rivals. It was claimed that EK's manpower costs are 15% compared with LH's 30% of total costs. Quite a margin. I wonder where BA fits?
It is this bleak picture that points to why BA must endure the current painful restructuring of its cost base.
How many employees across the company and especially CC are listening?
That to my mind is WW's challenge and why he cannot relent.