Reading it again, the wording is shady already.
Of course it's shady - Buchanan is ex Boston Consulting Group and his business training is "don't put anything in place unless there is a buck in it". Without a doubt, JQ will make money out of everyone who signs up for this cadetship.
If the young aspirants are smart enough to take a long term view (ignore the glare from the shiny jets), they would find GA training cheaper and most of the jobs they subsequently get (prior to an airline gig) will give them some of the best experiences in life (airline flying is so restricted now through the use of QAR's etc that many pilots reflect back on the fun flying they did prior to joining an airline).