There's more to J class than just a seat though. You may find that this will actually encourage usually business-class pax to choose Air NZ over other airlines that have been forced to take economy as 3 seats will be cheaper than a J ticket. Looks interesting. The only thing to worry about is when people purchase it and then the footstools have broken because someone that was "physically challenged" broke it. Must say, I do like the alternative to the call bell for drinks-will save 1 journey to find out what they want anyhow