If you are running a successful and profitable business you can afford to run a publicity machine. BA did this with Concorde in its heyday.
The UK is bankrupt and savings will have to be made. But, an election looms and no Labour politician has the balls to get rid of the Reds. And besides, we've just donated (borrowed) £1.5 billion to fight "climate change". No, the mission must continue.
Just keep digging.