11th November 2009 22:25 davidjohnson6
There is also the consideration, that if you want to be able to advertise "Fly for £1", then it must be possible for people to actually pay £1 on one or more dates on the route specified.
Or charge more than 1 pound, but call the rest of the fare "taxes and charges", then skim off another few quid when the customers pays by credit card.