Around 35,000 copies will be snapped up....
(wonder if the board is able to read these days?)
We have been lucky to date and no amount of spin changes that. The direction the company has taken is readily comparable to the encroachment of finance/commercial into the launching of Shuttle missions. Have a read of "The Challenger Launch Decision"...
Whether it is a hospital, a space mission or an airline, accountants should be kept well away from operational areas. There is nothing on the qantas board except "money men". Their collective lack of knowledge allowed the executive "managers" (again very light operational experience) to go down the path where the safety and "brand" is levered for all it is worth whilst cutting away at the operational layers that provided the insulation. All the time they profited personally and hoped it never happened on their watch...
Maybe all shareholders ought have a read..