There is no doubt that those companies that have a strong identity, are also pretty cohesive, (well put together) stable, and generally prosper. The problem with CHC is, .........its not quite sure what it is, or who's running it. The last decade has been pretty turbulent for them one way or another, and there still seems to be this air of instability throughout the organisation. This manifests itself as commercial uncertainty and a grumpy workforce.
Despite the efforts of many good people who have come, and left in frustration, CHC trundles on in spite of itself,.........and not because of itself.
There is no magic wand to wave, no pixie dust to spread around, they just need to start talking from the head........ and not the heart.
BS