Having just done a quick comparison. Here is what i find.
Jet2:
LBA-PMI 12MAY10 / RTN PMI-LBA 19MAY10
£167.10 for 01 Adult paying with a debit card / 01 bag and online check in
Ryanair:
Same route and dates
£50 for 01 adult paying with a debit card / 01 Bag and online check in
Now, I know jet is probably the better airline and they do have much better flight times but when you save yourself £100 for flying later in the day and only taking 15kgs hold and allowed 10kgs hand luggage.
WHAT WOULD YOU CHOOSE !!!!!
Take a family of four and the savings are huge. I am not a ryanair fan to be honest but if the price is right then brand loyalty does not come into the brain.
Leeds clients are always out for a bargain, i don't want that to sound funny but they like to shop around for the best deal and no matter how good Jet2 are, Jet2 have to compete.
On the 19th May for the same route then there isn't alot of difference but if they are looking for the best deal and are flexible with the dates, then people will go looking for the cheap fares.
Thanks