From the POV of price there is often little to differentiate BA from the LoCo's for most of the routes that I use. The thing that makes me pick BA is that they feed and water me without asking for more money; it makes the whole experience a little more civilised. So if there's a few quid price differential, BA still gets my vote. This move potentially changes that.
I'm surprised there is not more discussion about this, but not surprised the mods have moved it here. After all, if "SLF" start changing their flying habits as a result of this rumour/news, it won't affect the jobs of sky gods. Oh, wait a minute, yes it will ...