...the new MXP-LTN 2x daily is a no sense flight... ...LTN is probably the worst choice for central London...
It makes perfect sense if you don't actually want to travel to, or through, London. Why should everyone from the Midlands and Home Counties and even further north (Luton is only 1hr 30min on the train from Yorkshire) have to contend with the hassle of crossing London to LGW, or navigate their way through the hell-on-earth that is LHR? There is more to life than what goes on within the M25!
Maybe Ryanair cut the route down because they can't compete with EZY... I do agree though that when you consider the city pair, 16 flights a day sounds excessive. The green movement would have a field day...