100m is a dissapointing ROI but still it's real revenue
The main problem is that QF management were expecting maybe 500mil a few months ago, which means that we are now actually burning cash at a pretty quick rate. How long this can last depends upon how much cash Qantas has at hand, and how much money they can borrow or raise when they eventually run out. (I doubt market conditions will improve quickly as the global recession is only starting to hit our shores). With our credit rating likely to take a hit, borrowing money will become more expensive for us. With our market cap declining, a capital raising becomes less attractive, and the amount we can borrow decreases.
I doubt AJ would be sleepin too well at the moment, nor would he be letting on just how dire the situation may be. He really has his job cut out for him.
How quick things can change in the aviation industry.
PS, for those putting sh!t on the Jetstar brand, it is a very neccessary evil and saving our a$$ at the moment, big time.