Profit?At What Cost El Perro?
The ten criteria listed and that you questioned said nothing regarding profit.
The criteria listed were a result of of over zealous cost cutting(at Qantas) in order to achieve profit.
Lets have this conversation in 12 months time when AJ has continued on his merry cost cutting way and Qantas posts an enormously reduced profit and the operation of the airline is an even bigger catastrophe than it is now.
Its relatively easy to cut costs...you just dont spend money on anything and voila your bottom line is improved.
Dont buy any groceries,cut off the phone,the computer,dont do any repairs on your house,no car repairs,sell the lawn mower and at the end of the year you have lots of money in the bank but you have lost weight and you are living in a hovel.Of course your wife and kids are very very upset.
Being clever with your revenue base on the other hand requires skill and creative thinking....both lacking at Qantas.
You are defending the indefensible