It can surely not be much longer before the unwashed masses latch on to the fact that once you figure in the luggage charges and check-in charges and "speedy boarding" fees, plus the cost of getting to and from remote airports in this country and abroad, you could have flown more cheaply and comfortably with BA in the first place...
Absolutely - amazes me how many people still take the EZY option from LGW-GVA on Sun evening and GVA-LGW on Fri evening. In the last 15 weeks there's not been a single time when EZY was cheaper than BA.