Dirt cheap travel? Have you seen the price on mainline BA for the short hop say between LHR and GLA when not booked well in advance and or if one wants a flexible ticket? Cheap travel on the whole is the result of competition - same as any other industry. I am happy to say long gone is the monoploy of BA and as a regular pax as well I am quite happy to where possible seek alternative operator and not book BA.
The issues raised and the grievances are no doubt well founded - however as others have said in this forum it is a service industry and us pax have also had enough.
I hope you get what you want - but one wonders if the travelling public will ever return to you.