Monarch could well, have shot themselves in the foot here. "Expect more, pay less " my A*SE.
They are one of the more pricey locos, but do give you more..eg .papers, towels etc.
This just flies in the opposite - they should be saying -fly me !! No hidden extras - Check in Included, seat res included, papers included, hot towels included, baggage included , freq flyer points included = expect more pay less. Maybe they will change it now to pay more get less ?