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Old 10th Sep 2007, 17:16
  #116 (permalink)  
finding_nema
 
Join Date: Nov 2006
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I don't wear the Ryanair uniform, until recently in fact I was an (at the time) fairly proud owner of the gilet variety, drinking the Tiny Kool Aid. The problem is that bmibaby is not a forward thinking low cost carrier who are doing anything to protect their market share from being eroded at their home base. Instead there's a mentality that all is well and people will fly us because we've always been there and we have assigned seats. Sadly this is no longer the case, especially when your main competitor is Ryanair. They're slim, quick to react and competitive. Ryanair have the airport over a barrel right now, they can demand what they want because they're bringing in the most pax and expanding the route network. baby meanwhile have a small concentrated fleet of tech, ageing aircraft and a management who don't want to take any commercial risks - which means Ryanair have them backed into a corner. Although baby have their core routes now, how long will it really be before Ryanair add Scottish destinations or Malaga? People won't stick with baby for diamond club miles and assigned seats, especially with baby's OTP.
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