Looks like ASA is falling back on what it does best .....
Buy the latest, most whackiest, most expensive, most complicated computer and software kit ... then get the rest of the Organisation to change their processes and procedures to fit in with it.
In the Knowledge Management world, ASA has long been cited in the text books as a classic example of such folly.
More astute Organisations explore how their company needs to go forward, lock in desired outcomes and develop the processes required to reach them ... then they source and buy tools that will help their PEOPLE achieve those goals.