Maxjet are indeed to open a crew base at STN. Its more efficient than basing small nos of crew at the various US cities they serve.
They are launching on the UK stock market to raise money for expansion, and Dubai/India have been rumoured as new routes. For this of course they would need a UK AOC like Zoom, so don't expect those destinations too soon.
Since this seems to echo the plans of Silverjet, my gut feeling is that a merger of some kind further down the line wouldn't be a great surprise.