MME progress and loss of Bmibaby.
I think that the success of the few FR routes is testament that MME can attract the passengers. I blame WW for its failure at MME.
The marketing ppl at bmibaby have not put bmibaby on the map in an aggressive way. Bmibaby never led the pack and at this stage I cant see them doing it either. Dont get me wrong I know a few ppl who work for WW and its no comment on the employees , as far as I am concerned if bmibaby can make a base like MME work with a very sufficient catchment area they may as well as forget about it. WW have never been headline creating perception . eg FR announce new bases , its all growth and expansion. Bmi were always viewed as a good company , its sad that WW has not been leading the pack, a marvelous opportunity was lost they could have been up there with FR as one of the European LCC leaders. The brand is smart . pity the strategy didnt follow through.
MME has a job on its hand. They need Ryanair in there with a base , whatever it takes. reduced charges? THe volume would make the overall FR business viable. Flybe is also another good one for the smaller markets. I would love to see both these companies come in. To be fair NCL has alot of expertise in its backers CPH ? So a strong airline is need at MME.
Last edited by EI-BUD; 18th Mar 2009 at 22:27.