Originally Posted by
bmibaby.com
The benefit to reverting back to "East Midlands Airport" is clearly that this is already the name that most local people refer to the airport as (I've never heard people in the pub, bus drivers, friends etc. call it "Nottingham East Midlands for example)
WTF has what local people call it got to do with it - by and large, they know where it is and they appreciate its going to remain in roughly the same geographic location and provide broadly the same services irrespective of its name. Its visitors from afar being able to place it that's important, and in that respect I think its a mistake for the airport's management to have pandered to the egos of some local council(or)s and de-emphasise its location by going back to a generic name not widely understood even throughout the UK let alone abroad. Anyone who thinks airports and airlines will show the full "East Midlands Airport - Nottingham, Derby and Leicester" name on websites and departure screens are just decieving themselves. Whatever, this grubby little airport deserves whatever comes to it - even the current MD comes from "pile 'em high sell 'em cheap" Asda which says a lot about how the airport is now run.