I have never heard so much rubbish in all my life, its total boll#cks, does it matter what city it is just as long as it is advertised correctly, so we are back to where we were before no one out side the East Midlands having a faintest idea where the damn place is, at least to the 60% of the rest of the world they understood where Nottingham was. this is such a Nottm, Derby, and Leicester attitude, totally against one another and not understanding the bigger gains, ask any American where the East Midlands is and he will have no idea, and actually ask people who do not live in the East Midlands what counties are in the East Midlands and I bet they would have no idea. At least Nottingham EMA instilled a little pride into the place now, its just plane old boring East Midlands Airport, what waste of time and effort and lets hope the passengers now don’t get lost hunting for this place called the East Midlands.