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Old 11th Oct 2006, 07:32
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Coasthugger
 
Join Date: Sep 2005
Location: UK
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@shamrock - I think that your example of Jet2 is instructive. As someone who lives down in this neck of the woods, the Jet2 promotional campaign for the BFS route was nonexistent. Compare this to the much more effective advertising by Thomsonfly and Ryanair. And Air Berlin and Easyjet have launched successfully (so far) in the same timescale. I don't see how the failure of the BFS route can be blamed on the aiport marketing department when other airlines/routes have worked. Jet2 failed because it was a poor destination (from both ends), basically used to employ an idle aircraft based at BFS I suspect, and totally unsupported by Jet2 marketing (oh , sorry, I forgot they hung a banner on the Channel Express building )

Airport marketing departments don't support routes, airline marketing departments do.

@jongeman - SOU has the local domestic market sewn up with frequency, destinations and (since the growth of Flybe there) pretty good fares too.
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