Perhaps if you took off your 'rose coloured DJ glasses' & looked at the situation objectively Kaptin M, you might be able to see that it is in fact DJ who are caught in the pincers (a 'double whammy' perhps?)
They have JetStar bringing excess capapcity into the market at the budget end, and QF upgrading their Business class product at the top end of town. Virgin's response - only time will tell, but the market doesn't seem to have a lot of faith in them at the moment...
As for Godfrey et al
knowing precisely where they're going - laughable! Perhpas rather than keeping it to themselves, they should tell the markets of their crystal clear goals & how they plan to get there - it might save them from having to make embarassing announcements like the one today & their profit downgrade of last year...