Any fool can sell a 100,000 cheap seats to the sun in January.
The test is what their loads are like on a Wednesday in November. Without a decent domestic and business aspect to the network then the answer will be 20% even if they give them away.
Thats when you go bust.
Here is Cheltenham I've seen didly about this airline. Go had a top London agency running an award winning advertising programme for 4 years at a cost of £25m. Cinemas, TV, every paper, most of the magazines, buses, the tube the whole shooting match. They just managed to be number 4 on the list of airlines people could list off the top of their head in the street.
I really do wish this venture well as I have friends flying for them.
But this is not how one would wish to start up is it?
Cheers
WWW