I would go for the notion of cut costs and increase profits. I used to work for a big security company. The bosses kept telling how good we were at customer service. Once we decided to deny service to a customer because we didn't want to bother providing it. He threatened to write to the global HQ. We scrambled to provide the service. In the same company, a customer wanted the contract in English not the local language. We forgot all about being a global player and tell him not possible.
Hence it doesn't make much sense to buy a more expensive products since it is hard to know if the extra sum will go to bigger profits or better salaries and customer services