Wizzair need to fix the reliability issues and then (and not beforehand) do a major marketing campaign in the UK, particularly in south east England to boost their brand image and recognition. A few years ago, Ryanair were being continually slagged off in the press for being cr*ppy - a solid bit of advertising and marketing along with some brief words of contrition from MOL, and all was forgiven. It is unfortunate that the Gemma Collins campaign came when Covid was far from over