My heart goes out to the staff, investors and suppliers, who have all lost a great deal today. Mistakes were made, but the economic environment is the main reason they have ceased trading.
The sheer complexity of what they were trying to achieve so quickly led to operational weakness
The difficult, recessionary trading environment kept high yield corporate traffic down and early booking leisure traffic at home.
The political chaos in London and lack of a functioning government in Belfast is killing business sentiment.
So few of their routes had.no competition, so no ability to raise prices. Picking fights against other better funded airlines with established brands is a risk.
Fuel prices