I remember once long ago an accountant entering our club and looking at the hire rates, he was like 'wow, I might buy one of these Cessna, looks like a licence to print money'. I sat him down while over a coffee went through the hourly and annual operating costs. His face was ashen by the end and he quietly asked 'why in gods name would anyone own an airplane or have anything to do with this industry, it seems like some sort of sadistic torture that wastes your wealth'. Man wasn't meant to fly, money makes it happen.
To this day there are many businessmen who have no idea how much aircraft cost to operate until they are balls deep in debt trying to find some magic way to turn a profit. It even amazes me how few pilots are even aware of the cost of operation of an aircraft, other than an hourly rate.