Originally Posted by
lfc84
The reason why LHR-IOM is niche is because the fares are so high
Well quite, it's because by they're using an ATR72 which doesn't have the seat/mile costs of an A319.
It's an ATR72
because the volume on IOM-LON is split across 3 x daily to London with 1 x LHR and 2 x LCY to maintain a business friendly schedule.
The once daily London option already has a loco option on easyJet, now there does seem to be room for loco and frequency but flybe are simply looking to replace Loganair.