It is not the FF flyer program and contracts that keep people trying to book with Qantas (as opposed to actually them doing the "flying")..it is the fact that it the major partner in what is in effect a duopoly for the major cities. For International, i think you will find that Qantas is already probably one of the least favored airlines to book with as there is competition. I know with myself and peers, we will fly Qantas if there are no other options, which is often the case. The point still stands though, as an airline it is now an absolute cluster. I think the comparing the national airline with Speedos, biscuits or Ansett is a bit far fetched,