Originally Posted by
Deano969
Yes and no
No obviously as some low loads are negative $$
Yes
Numbers are trending up
Passengers are experiencing REX Jet and from trip reports, are having better experiences that QF/JQ and VA and passengers are getting more bang for their buck
Being somewhat of an unknown and their lack of mass advertising, a slow start was always on the cards
Cast your minds back a few years pre pandemic
REXs loads had never been high, low to mid 50%s average over 10 or so years
But they always turned a profit, not massive, but a profit is a profit....
Post pandemic
REX has moved away from some low yielding routes
Kangaroo Island, Albury-Melbourne, Grafton, Lismore, Ballina, Bathurst, Cooma etc
Some through direct competition, some indirect
They moved their SAABs to Port Macquarie, Coffs and Devonport, even had a lash at Sydney-Canberra
Their SAAB loads have are now up in the 60%-70% range
Most of the above was a direct result of QF bullying REX
But REX are in no way down and out
They may have exited some low yielding routes, but QF lost the battle on Melbourne-Mount Gambier and Wagga, citing lack of frames for Wagga and passenger revolt (sorry low patronage) for Mount Gambier
Then buying Cobham
50% increase of 737s by Christmas
Likely trans-con and higher frequencies on the triangle as a result
Again, it's more likely REX is looking at 5 years, 10 years, not how many bums on seats in the short term