I was on the corporate/business travel agency sales side, and the big, big shock was GW1 and the following recession circa 1991. Traffic was never the same after that. Additionally, Sweden was specifically threatened by terrorist organisations as I recall.
On my final day with the company in 1994, I sat on a jump seat right at the back of the MD80, and the curtain was 2/3rds up the cabin, a sign of changing times.
London-Stockholm was in the top three of the best-performing routes. Another was possibly Copenhagen-Milan.
LHR-ARN "C" was £500.00 return. If 120 of the 133 seats on an MD80 were filled with point-to-point "C" returns, that would give a gross ticket value per sector of £30,000.
Last edited by Midland 331; 7th Jul 2022 at 17:08.