Yes us Bizjets do it several times a day, but for up to 10 people, not over 100.
Real kudos to the Simon for doing this, it shows a great deal of compassion for the customers, crew and even the company.
I have been told that the CEO of Jet2 is regularly seen on the ramp in the early hours with his staff.
Some of you probably don't care, but for his staff that is a welcome boost and a lesser seen quality in aviation management of 'Leadership.'
I would work for them if that was my CEO, not the usual spiv we see in biz jets.