Egypt
This is a strange market and I do hope they don't jump in because some Hotels are now idle because the Russian & Ukraines are no longer coming so offering some smart deals, but then again plenty of ex TUI and Easy ex management work for Jet2 now so should understand local requirements.
If they get it wrong it's a big commitment of a days flying when you could have got 2x ALC in during the same flighttime.
TUI are always going to have the upper hand feeding pax from Germany, Belgium along with UK.
I'll throw something out there, how about a DUB base to test EU market?