spokesperson stated they will be generating a new leisure oriented market as opposed to taking share of the exisiting ones.
As the new breed of managers say these days, let’s unpack that and see what it looks like.
Tiger tried a similar philosophy. What it means is that Barry and Kath who usually take the caravan to the coast for a holiday twice a year may be tempted into spending $99 each (plus bags, plus food) to fly somewhere more exotic like the Gold Coast.
So okay, a “new market”. Mmmmmm and when AJ and JH see the report on their desk that the new up start start up is getting good loads they will simply go head to head with them. Nothing the ACCC can do about that. Bring on competition blah blah blah.
I really hope I am wrong because we need more choice not less but I do not see a bright future.