If the population here was 40/50m, then sure, he just might be able to to make it work. But even if it was, the incumbents would already have expanded and catered to that market.
The CCO here has worked at both Tiger and Jetstar in commercial and would have a good understanding of the profit pool available and where it is. Yet they are jumping into 90% of routes that are underserved or not served, with zero knowledge of the profit pool on these markets.
Tiger did try a few of these regional low frequency markets like Alice, Mackay and Rocky directs from down south. Couldn’t get the demand.