Qantas' one-stop Project Sunrise which any other foreign carrier will find it impossible to compete against because they can't afford to configure part of their fleet to compete with QF ultra-long haul whereas QF ULA will be ALL that the fleet is doing.
I have read that line three times and it makes no sense to me.
If QF can set up a fleet just for ULH so can any other carrier.
If QF want non stop Aus to Europe, then a European carrier can come the other way, or the US.