The influence a name can have on a business is massive. It is the first point of reference that customers, competitors, and employees have to understand how your company represents itself in the business world and beyond, and is an essential part of your branding.
Indeed, a well-chosen name can make a company iconic while a weak one can limit growth and keep a company from being taken seriously. It should be a source of pride for you and your employees, and evoke emotion in your customers when they hear or see it. Alongside your logo, it is the first point of contact between you and the outside world.
So apparently what someone thinks of the name is very important and crucial for business success regardless of the product or service.