This doesn't make any sense, BA tried to lower the cost base before by franchising the branded product with GB Airways, BMed, Maersk and BRAL, then tried a Low Cost operation with GoFly, and before that, EOG (Dan Air) crews were on different Ts and Cs, which proved difficult to integrate with mainline. BA should stick to what they are good at (while they still remember how to do it) and not try to enter the LCC world where they have absolutely no chance at all of bringing down the unit cost to RYR and WIZZ level.
They put mainline pilots into BRAL on the 146 and denied BRAL crews promotion and the Union stuffed its own members by allowing it, the same will happen again.
As daft ideas go, this is up there with Utopia/World Image.