PPRuNe Forums - View Single Post - EK to Decommission 50%+ of Airbus A380, Axe 1/2 of Pilots & Cabin Crew
Old 3rd Jun 2021, 07:22
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WB1900
 
Join Date: Sep 2015
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TBL Warrior

Agree but not in all points
tiger, SG, silk are LCC if I am correct

if integrating an LCC and name it a hybrid airline is a very difficult.
why- because selling premium ticket to someone and than fly him on LCC seats might have a negative impact on trust in the product.
EK is very central for LR flights but not so for small airplane feeding concept because there is easily a travel time of 3-5 hours on a 737 just to get on and a LR flight to Asia, Australia or the US. Compared to Europe where 737 sized airplanes feeding flights of max 2 hours, usually just a little over an hour. That’s a huge difference for the targeted clients

I have seen that concept falling on airlines which had a lower promise on the excellence in travel experience. It can cost an airline a lot of reputation and therefore it is complicated and it’s also a danger for a long lasting success.

that concept can largely backfire on an airline
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