Ahh, but after letting the hand grenade off in their own hand and blowing off the arm that is China focused they realised something. The Dragon brand was pumping in billions in China revenue, how to overcome this, rebrand!
Now in China we are Cathay and people may ask is it Cathay Pacific or Cathay Dragon? How to restore some of your market when you kick an own goal.....spend another billion on a global campaign in a pandemic.
You couldn't make this
up.