Is this part of the new world airline concept that JH was talking about? Where the back end is like Jetstar and the front end is like QF? Bogans at the back and business up the front? What happens is that the bogans still travel Jetstar because they don't feel out of place and business travels QF because they don't want to mix with the bogans even if it is in Y. Your new world airline just gets the brand loyalists and the crumbs.