I would disagree. They saw a
PR opportunity and took it. The whole point of it was to get people involved with their own photos. Get people talking and get the relatively unknown name in South Wales out there, all facilitated by a few aircraft on ferry flights.
The CWL Facebook post before the event saw over 500 likes, 200 comments and 98 shares. The post after the event saw 1000 likes, 645 comments and 113 shares.
Over 200 shares on social media to friends, family, colleagues just on Facebook. Throw in Twitter and Instagram, as well as Wizz own social media platforms, other media and reporting outlets and you've turned what was going to be another quiet lockdown sunny day into a huge advert making people aware of the Wizz brand, all from ferry flights that were going to happen anyway.
Imagine how much more interest it would've had if we weren't in lockdown and it was advertised with a big hype well in advance.