John Leahy ex CCO of Airbus said A380 was undone because when they launched in 2000 the engine manufacturers offered them engines which according to them was the most economical and anything better was atleast ten years away. But in three years the engine manufacturers turned out new engines for B787 which was 12% better in SFC. B737 was also undone by new engine technology in a different way. The 1960s low wing aircraft was unsuitable for high bypass engine era. Had Boeing anticipated this they should not have made 800 series itself but built a new aeroplane which being later generation aircraft may be even outlasted Airbus neo. Unfortunately they had gone for widebody 787 and by the time it turned profitable Boeing was left with no gumption to invest in another new aircraft. They hurriedly did another plastic surgery on the old lady which turned out very nasty and apart from financial damage has even destroyed their credibility and reputation.