virginblue
Porter are more like BA Cityflyer. They seem to target slightly higher end tourist markets in the downtime on their business routes and they offer an onboard service and a more premium approach.
FlyBe on the other hand tried to be everything to everyone - a business airline, a cheap airline, a holiday airline and obviously failed at that. I still think FlyBe missed so many opportunities. It started flying from LCY and went up against BA on the routes rather than operating other routes - there is a gap for services to smaller Scandinavian cities, French towns for second home owners (similar to where they flew from SOU).