I think many of you spend too much time thinking about how many punters make their travel choice. Most simply have no idea what airlines are called and who they are, and they don't care. They simply look up a website, look who has a the most reasonable fare at roughly the time they wanted and that they can pay the fare without too much hassle. The equipment or service they offer simply doesn't feature on their radar. I've been in the industry for 30 years and I can't remember who I travelled on 2 years ago. I get on, read my newspaper and get off.